Krona — Architecture Studio
Introduction
Created a clean, responsive portfolio that drove 70% more client inquiries.
- Services :DesignDevelopment
- Client : Krona
- Year : 2024
- Timeline : 8 Weeks
- Creative Director :Natalie Kim
- Brand Designer :Lucas Meyer
- Web Designer :Hana Cruz
- Developer :Andre Salim
The Challenge
Translating a Distinct Architectural Philosophy into a Visual Identity and Digital Experience
Krona’s work was bold, precise, and conceptually driven — but their branding and digital presence fell short of communicating that. They needed a new identity and web platform that matched the strength and discipline of their architectural voice while remaining flexible for project documentation and storytelling.
Our Solution
Designing a Brutalist-Inspired Identity and Portfolio Experience That Embodies Structural Precision
We created a bold, type-forward identity system inspired by architecture itself — geometric, grid-aligned, and unapologetically minimal. The website followed suit: a modular layout, high-contrast palette, and custom photography showcasing light, form, and texture. Every design decision was grounded in clarity and restraint, allowing Krona’s work to remain the hero.
The Outcome
Empowering a Studio to Present Its Work With Confidence, Clarity, and Competitive Edge
Krona’s updated brand and web experience now reflect the same intention and excellence found in their buildings. The new site increased project inquiries, improved presentation flow for clients and juries, and helped secure three new commissions within the first 60 days of launch.
“We’ve worked with other agencies before, but the attention to detail and design thinking here was on another level.”
— Raymond T.Marketing Director at Krona
