Velto — Streetwear Brand

Introduction

Refreshed their brand with bold visuals and editorial content for web and social.

Details
Credits
  • Creative Director :Lucas Meyer
  • Brand Designer :Hana Cruz
  • Photographer :Dario Lin
  • Stylist :Amaya Rowe
A man with braids in a yellow puffer jacket against a graffiti wallVelto logo

The Challenge

Creating a Fashion Brand That Feels Both Underground and Commercially Ready

Velto wanted to keep its roots in subculture while preparing for a national eCommerce rollout. The brand needed to feel gritty, confident, and expressive — but still deliver a strong, flexible system that could grow across platforms, drops, and campaigns.

A punk with a purple mohawk spraying graffiti on a neon-lit wall at night
A young person with a red mohawk spray-painting a colourful wall at night

Our Solution

Fusing Bold Typography, Gritty Visuals, and Raw Photography to Build a Culture-Driven Identity

We developed a brand identity using industrial-inspired typography, punchy layouts, and a muted but moody color system. Photography was shot on-location — skateparks, alleys, city textures — highlighting the brand's roots in movement and street culture. From logo to lookbook, we ensured every piece felt honest and ownable.

A man with long braids in a bold patterned robe and orange trousers
A man with braids in a colourful printed jacket in front of a mural
A man with braids looking down in a floral patchwork jacket

The Outcome

Empowering a Studio to Present Its Work With Confidence, Clarity, and Competitive Edge

Krona’s updated brand and web experience now reflect the same intention and excellence found in their buildings. The new site increased project inquiries, improved presentation flow for clients and juries, and helped secure three new commissions within the first 60 days of launch.

“They nailed our visual identity and photography. Every image felt intentional and beautifully on-brand.”
Portrait of Zoe N.— Zoe N.Creative Lead at Velto

Other works

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