Liva — Beauty & Skincare

Introduction

Elevated their visual identity and launched a product campaign that doubled engagement.

Details
Credits
  • Creative Director :Natalie Kim
  • Brand Designer :Leo Tanaka
  • Photographer :Amara Silva
  • Project Manager :Elias Hart
A woman with a red bun and closed eyes in profile against a rainbow-lit wallLiva logo

The Challenge

Addressing the Critical Need for a Unified Brand Identity That Truly Resonates With the Target Audience

Liva lacked a cohesive brand identity and relied on generic imagery, making it hard to connect emotionally with their audience. They needed a consistent, scalable visual system to unify packaging, digital, and marketing.

A curly-haired woman in a yellow sweater with rainbow light across her glasses
A woman in profile wrapped in a flowing rainbow scarf against blue

Our Solution

Crafting a Minimalist, Authentic Brand Identity That Reflects Core Values and Engages Consumers

We created a minimalist brand identity with clean typography, neutral colors, and authentic photography that highlights natural beauty. Our approach combined strategy and creative visuals to reflect Liva’s core values.

A woman with blue hair in profile under a rainbow veil against blue
A woman in profile with eyes closed wearing a sheer rainbow veil
A woman with closed eyes as a rainbow of colour streams above her head

The Outcome

Delivering Tangible Business Growth and Industry Recognition Through Strategic Design and Visual Storytelling

Liva’s refreshed brand increased audience engagement by 110%, attracted new retail partnerships, and earned industry recognition for outstanding visual craftsmanship — all while feeling true to their essence.

“The branding work completely transformed how people see our business. It feels aligned, elevated, and true to who we are.”
Portrait of Clara V.— Clara V.Co-founder at Liva

Other works

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